Stand Out: Messaging, Branding & Positioning

Read these books when your marketing feels unclear, forgettable, or ineffective—and you need sharper messaging, better positioning, or a brand that actually sticks.

Positioning: The Battle for Your Mind – Al Ries & Jack Trout

Read this when you’re trying to stand out in a crowded market—this classic teaches how to own a unique space in your customer’s mind.

Purple Cow – Seth Godin

Read this when your product or service feels ordinary—Purple Cow helps you create something truly remarkable that gets talked about.

The 22 Immutable Laws of Marketing – Al Ries & Jack Trout

Read this when you want fast, memorable principles to guide how you position, name, and market your business.

This Is Marketing – Seth Godin

Read this when you want to shift from pushy marketing to building trust, connection, and real value for the people you serve.

Building a StoryBrand 2.0 – Donald Miller

Read this when you want the updated, streamlined version of StoryBrand—ideal for teams, rebrands, or revisiting the framework with fresh eyes.

Made to Stick – Chip Heath & Dan Heath

Read this when your ideas aren’t landing—this book explains why some messages are memorable and how to make yours “stick.”

Stories That Stick – Kindra Hall

Read this when you want to use storytelling to connect with customers, sell more effectively, or build a more human brand.

The Copywriter’s Handbook – Robert W. Bly

Read this when you want to write words that sell—this book is a practical, no-fluff guide to headlines, offers, emails, and copy that actually converts.

Hook Point – Brendan Kane

Read this when you need to grab attention in a noisy world—especially on social media, where first impressions are everything.

Ogilvy on Advertising – David Ogilvy

Read this when you want timeless insights on copywriting, persuasion, and what makes advertising actually work.

Alchemy – Rory Sutherland

Read this when logic isn’t working—this book explores the irrational, psychological side of marketing and why it often beats reason.

Marketing Made Simple – Donald Miller & Dr. J.J. Peterson

Read this when you want a step-by-step system to create a sales funnel that turns clear messaging into real revenue.

Duct Tape Marketing – John Jantsch

Read this when you want a practical, small-business-friendly system for marketing consistently and affordably.