Get Customers: Offers, Funnels & Demand Generation

Read these books when you’re not getting enough leads, your offer isn’t converting, or your marketing funnel needs serious traction and clarity.

$100M Offers – Alex Hormozi

Read this when your offer isn’t selling—this book shows how to craft a “no-brainer” offer that your customers can’t refuse.

Billion Dollar Bullseye – Jonathan Cronstedt

Read this when you want to sharpen your sales offer, pricing strategy, and customer targeting—this book distills the lessons from ClickFunnels and fast-scaling digital businesses.

Monetizing Innovation – Madhavan Ramanujam & Georg Tacke

Read this when you’re launching a new product and want to price it based on what customers are truly willing to pay.

Hooked – Nir Eyal

Read this when you want to create a product that customers come back to again and again—ideal for digital, SaaS, or app-based businesses.

DotCom Secrets – Russell Brunson

Read this when you’re building or fixing your sales funnel—DotCom Secrets outlines proven frameworks for online conversion.

Traction (Startup Version) – Gabriel Weinberg & Justin Mares

Read this when you’re trying to get your first real growth—this book walks through 19 proven channels and how to test them quickly using the Bullseye Framework.

Expert Secrets – Russell Brunson

Read this when you’re selling expertise, coaching, or courses—this book shows how to build a following and monetize your personal brand.

The 1-Page Marketing Plan – Allan Dib

Read this when you need a clear, actionable marketing strategy you can actually implement—without hiring an agency or building a huge team.

Magnetic Marketing – Dan Kennedy

Read this when your marketing isn’t attracting the right customers—this book helps you craft magnetic messaging and offers that make people come to you.

$100M Leads – Alex Hormozi

Read this when your funnel works but you need more traffic—this book gives tactical strategies to flood your offer with qualified leads.

The Referral Engine – John Jantsch

Read this when you want more word-of-mouth leads and need a process to make referrals happen consistently.

One Million Followers – Brendan Kane

Read this when you want to rapidly grow your audience on social media and need a repeatable framework to do it.

Day Trading Attention – Gary Vaynerchuk

Read this when you want to master today’s attention platforms—this book shows how to create relevant content across social to build brand and demand.

Contagious – Jonah Berger

Read this when you want your product, content, or message to spread—this book breaks down why people share and what makes ideas go viral.

The Tipping Point – Malcolm Gladwell

Read this when you’re trying to understand what causes sudden growth—and how small changes can trigger big momentum.

Revenge of the Tipping Point – Patrick J. McGinnis

Read this when you want a more modern take on viral growth, influencer economics, and navigating today’s fast-moving markets.

Choose Your Enemies Wisely – Patrick Bet-David

Read this when you need to sharpen your brand identity and stand out—this book shows how to use contrast and polarization to generate attention.