Sell More: Sales, Pitching & Customer Growth
Read these books when your team needs to close more deals, handle complex sales conversations, or better understand what makes customers say yes.
The Mom Test – Rob Fitzpatrick
Read this when you’re doing customer discovery and want to get honest feedback—this book shows how to ask questions that reveal the truth.
Influence: The Psychology of Persuasion – Robert Cialdini
Read this when you want to understand the science of why people say yes—this is the foundation of persuasive communication.
Read this when you want a consultative approach that focuses on the customer’s problem—not your product pitch.
Fanatical Prospecting – Jeb Blount
Read this when your pipeline is dry and you need to build it fast—this is a no-excuses guide to outbound sales activity that actually works.
Predictable Revenue – Aaron Ross & Marylou Tyler
Read this when you want a repeatable outbound system to generate qualified leads at scale—this is the blueprint that helped Salesforce build its $100M+ sales machine.
Pitch Anything – Oren Klaff
Read this when you’re presenting, pitching, or raising money—this book shows how to take control of the room and the frame.
Steal the Show – Michael Port
Read this when you need to pitch, present, or perform at a high level—this book gives you tools to own the room, whether you’re on stage, in a meeting, or raising capital.
The Challenger Sale – Matthew Dixon & Brent Adamson
Read this when you’re selling complex or premium solutions—this book teaches how top reps lead with insight, not charm.
The Challenger Customer – Brent Adamson, Matthew Dixon, Pat Spenner & Nick Toman
Read this when your deals stall or get stuck in committees—this follow-up shows how to find and equip internal champions.
Never Split the Difference – Chris Voss
Read this when you want to master high-stakes negotiations—this book gives you the tactical edge to win deals without giving up ground.
Getting to Yes – Roger Fisher, William Ury & Bruce Patton
Read this when you want to negotiate better outcomes without escalating tension—this classic teaches principled negotiation that preserves relationships.
The Qualified Sales Leader – John McMahon
Read this when you’re leading a sales team and want to improve forecasting, hiring, and deal coaching from an enterprise sales veteran.
The Sales Acceleration Formula – Mark Roberge
Read this when you want a metrics-driven approach to hiring, training, and managing a modern sales team—built by the former CRO of HubSpot.