$100M Offers

How to Make Offers So Good People Feel Stupid Saying No


Author: Alex Hormozi

Length: 210 pages (~5.5 hour read)

Formats: Paperback, Kindle, Audible

Grab your copy of $100M Offers on Amazon here.

Why This Book Matters

If you’re struggling to grow revenue—even with good products or services—this book will show you why. According to Alex Hormozi, most business owners don’t have a product problem—they have an offer problem. Their value proposition just isn’t exciting enough. This book teaches you how to craft offers so compelling, so stacked with value, that they almost guarantee conversions. It’s ideal if you want to raise prices, close more sales, or launch a new product with confidence.


Core Idea

Price becomes irrelevant when the offer is irresistible. Hormozi introduces the concept of a “Value Equation” that helps you increase perceived value and decrease friction. It’s not about adding random bonuses—it’s about creating an offer so clearly advantageous that it feels like a no-brainer. When you solve a painful problem, promise a specific outcome, and eliminate risk, you don’t need to compete on price—you dominate with value.


Key Tactics & How to Apply Them

1. Understand the Value Equation

Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice)

How to apply:

  • Increase the clarity and desirability of your customer’s dream outcome

  • Boost their belief they’ll actually get that result (testimonials, guarantees, track record)

  • Reduce how long it takes to get results

  • Minimize the effort or sacrifice required (do more for them)

2. Build a “Grand Slam” Offer

A Grand Slam Offer stacks value, urgency, scarcity, and guarantees into one cohesive package.

How to apply:

  • Add complementary bonuses that solve secondary problems

  • Use scarcity and urgency triggers (limited spots, fast-action bonuses)

  • Include risk reversals like money-back guarantees or “done for you” setups


3. Charge Premium Prices

People value what they pay for—and higher prices create more committed customers.

How to apply:

  • Price based on value delivered, not hours worked

  • Use anchor pricing to show your offer is worth far more than what you charge

  • Offer tiered options to let customers self-select their level of commitment


4. Create an Offer Stack

Break down your offer into multiple named components so it feels more valuable.

How to apply:

  • Instead of selling “consulting,” break it into: onboarding session, monthly strategy calls, a personalized roadmap, 24/7 access to your private Slack, etc.

  • Assign a dollar value to each line item to make the total offer seem worth much more than the price


5. Eliminate Risk

People buy when the upside feels huge and the downside feels zero.

How to apply:

  • Use strong guarantees (e.g., “Double your money or your money back”)

  • Highlight how your product prevents failure or ensures success

  • Include testimonials and before/after case studies to build trust

Real-World Example

A fitness coach offering $99/month Zoom classes restructured their offer using this framework: instead of selling “classes,” they sold a 90-day transformation program that included custom meal plans, weekly check-ins, 24/7 text support, and a money-back guarantee. They 5x’d the price—and conversions increased.


When to Use This Book

  • Your product is good, but sales are flat

  • You’re undercharging—or constantly discounting to close deals

  • You’re launching a new offer and want to hit the ground running

  • You want to scale without reinventing your entire product or service

Grab your copy of $100M Offers on Amazon here.